Cultivation from Skills Training to Value Shaping in Higher Vocational Colleges

Abstract

Fueled by the digital upgrading of the accommodation industry and the transformation of cross-border cultural tourism consumption, the hospitality sector is witnessing a structural shift in its talent requirements. The traditional skillbased training model, with its heavy emphasis on practical operations, can no longer meet industry needs. Consequently, compound talents equipped with both digital capabilities and strong professional qualities have emerged as a critically scarce resource. Currently, some higher vocational hotel management programs remain trapped in a narrow, skill centric mindset, a paradigm that perpetuates curricular imbalances and systematically marginalizes professional values cultivation. As a result, a growing disconnect between talent supply and industry demand has emerged, further compounded by graduates' persistently weak professional identity. To address these challenges, this paper critically examines the inherent deficiencies of the prevailing skill-based education model in higher vocational hotel management and explores five viable reform pathways: educational philosophy, curriculum restructuring, pedagogical innovation, assessment mechanisms, and faculty development. A collaborative cultivation system integrating "skills training and value shaping" is therefore proposed to help the discipline break through its developmental impasse and produce highquality compound talents for the cultural tourism and accommodation industry.

Keywords

• Hotel management major
• skill-based education
• value shaping

References

1. UNESCO. Transforming Technical and Vocational Education and Training for Successful and Just Transitions: UNESCO Strategy 2022-2029 [R]. Paris: UNESCO, 2022.
2. The Ministry of Education of the People's Republic of China. Views on Improving the Reform of the Main Contents of Vocational Education Teaching. 2026. http://www.moe.gov.cn/srcsite/A07/zcs_zhgg/202602/t20260212_1428773.html (accessed on 6 February 2026).
3. Jin Wenxue. Innovative hotel management talents cultivation path analysis based on digital intelligence [J].. China Science and Technology Investment 2025(27), 157-160.
4. Zeng Tianshan. Contemporary Implication and Cultivation Path of Professional Quality in the Light of Strengthening China through Education Strategy [J]. Tsinghua Journal of Education, 2024(1), 120-128.
5. China Hotel Association. 2025 China Hotel Industry Professional Talent Training Report [R]. China Hotel Association. Beijing: China Hotel Association, 2026.